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Digital Printing conquers the Home Furnishings Market: from Niche to a Growth Magnet

What has long been an established production method for the clothing industry – is now in the market for Interior Textiles rapidly gaining ground. The demand for digitally printed home and household textiles increases. The market volume of this growth segment is estimated at around 12 billion square meters per year, which corresponds to a

What has long been an established production method for the clothing industry – is now in the market for Interior Textiles rapidly gaining ground. The demand for digitally printed home and household textiles increases. The market volume of this growth segment is estimated at around 12 billion square meters per year, which corresponds to a share of around 40 percent of all printed textiles. In particular, draperies and curtains as well as bed and table linens are the focus of digital printers. For the manufacturers more and more innovative techniques, processes and production methods are increasingly available.

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Digital printing machines allow not only a new textile design variety with almost millions of color variations, but in particular the flexibility, speed and personalization of the production are other advantages of this technique that has already transformed the European clothing segment. New collections with individual patterns are producible and deliverable already within two weeks and less. About novelties from the product group “Digital Print” visitors can inform themselves at numerous international exhibitors at the Heimtextil trade show from January 8th to 11th 2014 in

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Falling price differences
But why was digital printing already widely established in the clothing segment, while home textiles are just being discovered now? Dr. John Provost, technical editor at Digital Textile Magazine and industry consultant, gave answers and called technical progress and economic aspects as the key factors. Thanks to new digital printing machines manufacturers for the apparel market were able to increase the previous relatively low production rate to several hundred square meters per hour significantly. Meanwhile the prices of printed textiles have largely become more similar regardless of the method in this segment.

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The consequence for the home textile fabrics: Even large minimum order quantities can be produced or replenished thanks to the digital technology in the future comparatively fast, flexible and cost effective. Next to high valuable draperies and curtains now developments in digital printed bed and table linen find their way faster into the mass markets.

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