Open The Door and Your Mind to Fashion-Enter and Kornit’s Fashtech Innovation Centre - Kornit Blog

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They say a picture is worth a thousand words, but in the world of fashion, witnessing creative innovations with your own eyes is worth a million. That’s why we’ve decided to bring Kornit’s latest advancements to an open house event that took place on March 3-4 at the Fashion-Enter facility in London. The Fashtech Innovation Center will also serve as Kornit’s “showroom” to demonstrate the power of streamlined, eco-friendly digital production for the UK market.

Conceived in partnership with Fashion-Enter, the Kornit Fashtech Innovation Centre is a demo arena created specifically for this purpose, featuring remarkable speakers and unique technologies enabling brands, print service providers, and fulfillers to bring production back to the United Kingdom. Visitors will step into a fully-functioning EcoFactory, where demos of the Kornit MAX technology will showcase the XDi 3D decorative applications, white ink prints on dark fabrics, and other exciting capabilities produced with the Kornit Atlas MAX and Presto S.

When considering introducing these innovations to Europe’s fashionable crowd, we knew how important it was to find the perfect partners in print. Joining hands with Fashion-Enter for another creative adventure was an easy choice. Fashion-Enter is an award-winning social enterprise that serves as a garment manufacturing excellence centre, offering tools and knowledge for upcoming fashion professionals. They operate in support of a “Make It British” ethos that aims to demonstrate agile, efficient, on-demand production is the answer for sustainable, profitable fulfilment without limitations, catering to the British economy and creative community.

We sat down to discuss the agenda with Fashion-Enter’s CEO, Jenny Holloway, and Kornit’s UK and Ireland Country Manager, Phil Oakley.

What connects the two companies, making this collaboration between Kornit and Fashion-Enter unique?
Jenny: The collaboration started when like-minded people from both companies met while recording a podcast and found plenty of room for mutual growth. We quickly learned that we shared similar ethical and sustainable values and wanted to work together to improve the fashion industry and reduce waste. Kornit is leading the way in ethical printing and software development for end-to-end fulfilment. I believe that a one-piece flow is an ultimate solution in lean manufacturing, which aligns perfectly with Fashion-Enter’s mission statement. This is a unique, rewarding partnership where synergies are created for the betterment of all in fashion today.
Phil: This is a unique opportunity to showcase on-demand manufacturing based on the highest ethical standards both companies promote. At Fashion-Enter, our team is focused on skilling up the workforce needed to ensure onshore, sustainable production. With Kornit’s vision and technologies, we can offer relevant solutions for any brand, fulfiller, or textile producer.
What makes this project relevant for fashion and textile printers and fulfillers?
Phil: Brands are looking for agile, on-demand production and manufacturing solutions. Through this collaboration, we allow printers to become fulfillers, and both can turn into manufacturers. As consumers are asking for finished products that are tailored and ethical, the [AM1] Innovation Centre educates the market and gives businesses the tools to answer those needs.
Jenny: The partnership answers two core demands. It gives new generations the latest skills and techniques in digital printing and manufacturing, specifically focusing on reshoring high-calibre productions. In addition, it offers retailers and consumers a sustainable way forward. Reducing waste and water consumption by printing wisely negates the use of NDC and carbon emissions, all without compromising the fashionable result. This is the future of fashion on many levels.
What would you like Innovation Centre visitors to learn and understand?
Phil: This site invites visitors to explore, develop, test, and define a truly digital fashion or textile strategy, from the online purchasing journey to the fulfilment of a finished product. We demonstrate automation of entire workflows to ultimately ensure a nimble, cost-efficient, and sustainable microfactory.
Jenny: We want visitors to see that the old way of buying and producing garments is long gone, and there’s no reason to keep trying to predict sales while piling stock of unsold items.
We invite industry leaders to visit the Innovation Centre by saying, “Come and see the future of fashion.” What do you think this future holds?
Phil: Brands today execute a customer-facing digital strategy with many different levels of success. The online experience often suffers from a back-end supply chain and manufacturing system stuck in the previous century! If the fashion industry today were a car, it would have the body of a Tesla with a gas-guzzling engine of a 1900s Cadillac. Industry leaders can start to learn how to re-design the engine of fashion to operate in not just a more sustainable and ethical way but also in a more creative and agile manner with a faster time-to-market.
On the other hand, what will remain just as important?
Jenny: Quality assurance and ethical production will always remain a major priority for retailers and consumers. This is where Fashion-Enter can excel by being the only factory in the UK offering a Fast Forward Audit of the highest standards. However, it’s not enough to be an outstanding manufacturer of choice. The new technology and software that Kornit brings mark the defining way forward for the planet. 
Phil: Quality remains relevant and not just in terms of the garment but in everything the brand stands for. Customers today know what they want but often will choose what’s convenient to buy and prefer brands that deliver service. Fast Fashion is still alive as brands are not truly helping the consumer change. This is a ticking time bomb as future generations demand transparency and authenticity across the board.

Its not only Kornit’s Innovation Center but of Kornit and Fashion Enter

If you’re eager to witness live demos of the future of fashion, visit the Kornit Fashtech Innovation Centre and learn all about the new technologies and social standards that will define our industry.


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