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Director of Marketing

Englewood, NJ · Full-time · Director

About The Position

Director of Marketing

Nice to meet you - we are Kornit Digital!

Kornit Digital develops, manufactures and markets industrial and commercial printing solutions for the Garment, Apparel and Textile industries. Leading the Digital Textile Printing Industry with our revolutionary NeoPigment™ process, including an integrated pretreatment solution, Kornit Digital caters directly to the needs of both designers and manufacturers. Kornit Digital is proud to be a green company assisting in changing the world one garment at a time. 


We are looking for an exceptional, data-driven marketer to own the America’s marketing operations and funnel, deploying regional campaigns and programs to drive demand. Based in New Jersey, the Director of Marketing will lead the regional marketing team and serve on the Kornit Americas leadership team, to drive company growth and expansion.  

 

Responsibilities Overview:

Marketing Operations

·        Develop and implement annual regional marketing strategy based on business objectives through deep understanding of regional market dynamics, in coordination with HQ

·        Develop multi-channel lead generation campaigns through direct, social, and print medias, interface with the sales department, and actively seek out new tactics to reach target buyers

·        Manage and coordinate distributor marketing activities

·        Manage customer facing events, including tradeshows, seminars, open houses, and support distributor events

·        Align with Global PR, and coordinate local media relations 

·        Manage business development projects and opportunities coordinated with HQ

·        Seek out and recommend business development projects and interface with academic and industry leaders

·        Gather and share insights on regional industry market trends and target audiences

·        Manage, develop and coach regional marketing team

·        Develop a marketing budget in collaboration with HQ, and manage marketing budget accordingly

Product Development

·        Manage all regional product marketing activities, including new product introduction and product messaging localization

·        Construct applicable market and competitive analysis for new product development

·        Supporting HQ product teams in product requirements


Reporting directly to Americas MD and dotted line to VP Marketing & Product Strategy

 

Requirements

Requirements

·        BS/BA in Marketing or related field from an accredited university. Applicants holding an MBA or higher degree is an advantage

·        8+ years marketing leadership experience at a small to mid-size organization

·        Experience marketing Capital Equipment in a B2B Environment

·        International experience

·        Experience with sales tools and lead generation

·        Detail oriented with the ability to manage projects from inception to execution

·        Excellent communication and interpersonal skills, a hunger to learn and to flourish in a dynamic, high growth entrepreneurial environment

·        Entrepreneurial self-starter with hands-on approach

·        Willingness to travel within the USA and internationally as needed

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