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Product Marketing Manager

Israel - Afek Park, Rosh HaAyin · Full-time · Manager

About The Position

Kornit Digital, a leading-edge company that develops, manufactures and markets state-of-the-art printing solutions for the textile, garment & apparel decorating industries, looking for a Product Marketing Manager

 

Reports to: Product Marketing Director

Location: Afek Industrial Park, Rosh Ha'ayin

General Description

  • The industrial PMM is a key function within the organization, holding significant responsibility in the present and future success of Kornit
  • The PMM will be responsible for the life-cycle and business performance of all products in his/hers domain
  • The PMM will define and manage products portfolio strategy and road map
  • The PMM will analyze market trends to identify opportunities for business growth in his/hers domain
  • The PMM will be responsible for planning and execution of all product marketing activities to support his/hers products business targets
  • The PMM will manage and execute sales-enablement activities such as sales training, technical pre-sale activities etc.
  • Be an expert of the market, technology and competitive landscape  

Major Tasks

  • Define a comprehensive portfolio strategy and supporting solutions road-map
  • Define a clear business plan and GTM strategy per product
  • Define MRDs and follow their execution
  • Manage all marketing aspects vis-à-vis all relevant internal units in the company (e.g. Application, Sales, R&D, Support), throughout the product life-cycle
  • Create sales tools and manage knowledge transfer and training of global sales force, including partners
  • Manage products’ roll-out plan
  • Create product launch plan
  • Manage beta customers’ engagement
  • Create marketing and sales collaterals
  • Manage the business performance of all products’ installed base in his/hers domain
  • Gather market requirements for current and future products by conducting market research supported by on-going visits to customers, partners and experts
  • Create competitive analysis and competitive positioning documents
  • Address new market opportunities. Collect all relevant data, to enable business decisions 

Requirements

Requirements:

  • At least 3 years in a multi-disciplinary company at a product marketing position - a must
  • Extensive experience in costumer facing- a must
  •  Proven track record in leading significant multidisciplinary / capital equipment projects - a must 
  • Analytical skills 
  • High level English 
  • Great interpersonal skills, independent, analytical, strong technology understanding and learning capabilities 
  • Willingness to travel (8-10 times a year)

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