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Product Marketing Manager

Israel - Afek Park, Rosh HaAyin · Full-time

About The Position

Kornit Digital, a leading-edge company that develops, manufactures and markets state-of-the-art printing solutions for the textile, garment & apparel decorating industries, looking for a Product Marketing Manager

 

Reports to: Senior Product Marketing Manager

Location: Afek Industrial Park, Rosh Ha'ayin

General Description

  • The Ecosystem PMM will be responsible for planning and execution of all product marketing activities for Kornit’s cross-platform and workflow solutions
  • Identifying market needs and defining relevant products capabilities and solutions according to a portfolio roadmap
  • Defining business models and creating an infrastructure for revenue streams on all products in the relevant domain
  • Identifying, defining and managing strategic collaborations with 3rd party counterparts
  • Managing and executing sales- enablement activities such as sales training, technical pre-sale activities etc.
  • Be an expert of the market, technology and competitive landscape

Main areas of responsibility: 

  • Gather market requirements for current and future products by conducting market research supported by on-going visits to customers, partners and experts
  • Define a clear business plan and GTM strategy per product
  • Define MRDs and follow their execution
  • Manage all marketing aspects vis-à-vis all relevant internal units in the company (e.g. Application, Sales, R&D, Support), throughout the product lifecycle
  • Create sales tools and manage knowledge transfer and training of global sales force, including partners
  • Manage products’ roll-out planCreate product launch planManage beta customers’ engagementCreate marketing and sales collaterals
  • Create competitive analysis and competitive positioning documents
  • Address new market opportunities. Collect all relevant data, to enable business decisions.
  • Work with external third parties to assess partnership models

Requirements

Requirements:

  • At least 3 years in a multi-disciplinary company at a product marketing position - a must
  • Extensive experience in costumer facing- a must
  •  Proven track record in leading significant multidisciplinary / capital equipment projects - a must 
  • Analytical skills 
  • High level English 
  • Great interpersonal skills, independent, analytical, strong technology understanding and learning capabilities 
  • Willingness to travel (8-10 times a year)

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