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Product Marketing Manager

Israel - Afek Park, Rosh HaAyin · Full-time · Intermediate

About The Position

Kornit Digital, a leading-edge company that develops manufactures and markets state-of-the-art printing solutions for the textile, garment & apparel decorating industries looking for a Product Marketing Manager

Reports to: Director of consumables & WF Product marketing

Location: Afek Industrial Park, Rosh Ha'ayin

General Description

The consumables & ink PMM is a key function within the organization, holding significant responsibility in the present and future success of kornit

The PMM will be responsible for the life cycle, marketing activities, planning, and execution of all ink product of kornit systems

Identifying market needs and defining relevant products capabilities and solutions portfolio roadmap

The PMM will analyze market trends to identify opportunities for business growth in his her domain

Manage and execute sales-enablement activities such as sales training, technical pre-sale activities, etc.

Be an expert of the market, technology, and competitive landscape

Main areas of responsibility: 

  • Gather market requirements for current and future products by conducting market research supported by on-going visits to customers, partners, and experts
  • Define a clear business plan and GTM strategy per product
  • Define MRDs and follow their execution
  • Manage all marketing aspects vis-à-vis all relevant internal units in the company (e.g., Application, Sales, R&D, Support), throughout the product lifecycle
  • Create sales tools and manage knowledge transfer and training of global sales force, including partners
  • Manage products’ roll-out plan Create product launch plan Manage beta customers’ engagement Create marketing and sales collaterals
  • Create competitive analysis and competitive positioning documents
  • Address new market opportunities. Collect all relevant data, to enable business decisions.
  • Work with external third parties to assess partnership models

Requirements

Requirements:

  • At least 3 years in technological cross-platform product marketing - a must
  • Extensive experience in customer facing- a must
  • Proven track record in leading significant multidisciplinary / capital equipment projects - a must 
  • Analytical skills 
  • High-level English 
  • Great interpersonal skills, independent, analytical, strong technology understanding and learning capabilities 

Willingness to travel (8-10 times a year)

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