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PMM - DTF

Israel - Afek Park, Rosh HaAyin · Management

About The Position

Kornit Digital, a leading-edge company that develops, manufactures and markets state-of-the-art printing solutions for the textile, garment & apparel decorating industries, is looking for a Product Marketing Manager to manage and lead its entire Direct-to-Fabric product portfolio

Reports to: VP Marketing & Product Strategy

Location: Afek Industrial Park, Rosh Ha'ayin

Major Tasks

  • Define a comprehensive portfolio strategy and supporting solutions roadmap
  • Define a clear business plan and GTM strategy per product, across different market segments and geographies
  • Define current and future product requirements
  • Manage all marketing aspects vis-à-vis all relevant internal units in the company (e.g. Application, Sales, R&D, Support), throughout the product lifecycle
  • Create sales tools and manage knowledge transfer and training of global sales force, including partners
  • Manage products’ roll-out plan
  • Create product launch plan
  • Manage beta customers’ engagement
  • Create marketing and sales collaterals
  • Manage the business performance of all products’ installed base in his/hers domain
  • Gather market requirements for current and future products by conducting market research supported by on-going visits to customers, partners and experts
  • Create competitive analysis and competitive positioning documents
  • Address new market opportunities. Collect all relevant data and analyze it to enable business decisions

Requirements

Requirements:

The Direct-to-Fabric Marketing Manager is a key function within the organization, holding extremely significant responsibility in the present and future success of Kornit.

  • At least 10 years relevant experience in technological product marketing, with preference to technological capital equipment,
  • Proven track record in leading significant multidisciplinary projects and business lines.
  • Key characteristics: independent, analytical, strong technology understanding and learning capabilities, good interpersonal communication skills and high energy.

·        Travel expectancy: 8-10 times a year

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