The company’s declared mission is to always deliver perfect sports equipment to teams and athletes, and the KORNIT AVALANCHE POLY PRO printing press is the ideal tool for FLYERALARM SPORTS to impress athletes and fans alike with design and functionality.
The Premier League for print specialists: POLY PRO in action at FLYERALARM
The KORNIT AVALANCHE POLY PRO allows FLYERALARM to play in its own league when it comes to textile printing. The company’s declared mission is to always deliver perfect sports equipment to teams and athletes, and the KORNIT AVALANCHE POLY PRO printing press is the ideal tool for FLYERALARM to impress athletes and fans alike with design and functionality.
FLYERALARM is one of the largest e-commerce brands in Germany and one of the leading online print providers in Europe. Its subsidiary FLYERALARM has given the company an additional presence in textile printing, a dynamic growth market offering many opportunities for innovative providers hoping to create new business models using modern technologies. With only three per cent of all textile printing jobs currently printed digitally, the potential is enormous for this efficient, flexible and gentle printing process already being implemented by FLYERALARM today thanks to its AVALANCHE POLY PRO.
Looking to the future
FLYERALARM’s shop floor offers a glimpse of the future of textile printing, which is an almost completely digital value chain. Clubs and individual athletes from a wide range of sports, including handball, football, athletics and general fitness, can order colourful as well as functional jerseys, shirts and tracksuits in the online team sports shop. The digital chain extends from uploading files to the kit configurator on flyeralarm-sports.com to photorealistic printing on polyester. At the center of the chain is the AVALANCHE POLY PRO press, a “real game changer when it comes to sportswear”, according to Martin Fiedler, Marketing & Brand Manager at FLYERALARM. “With the POLY PRO, there is no need to compromise when it comes to the finishing, durability and functionality of the garments or the print quality.”
We are print – even for textiles
Young athletes today are showing a great deal of enthusiasm for print. “We are print, and it is print that sets us apart”, explains Fiedler. He particularly appreciates the photorealistic representation the AVALANCHE POLY PRO achieves on white or coloured polyester textiles, the groundbreaking Olympia NeoPigment ink and the press’s versatility and efficiency. Fiedler, who even created a section dedicated to the AVALANCHE POLY PRO in the online shop in order to promote its benefits, adds: “We no longer have to compromise on the choice of design. In addition, as short runs can be printed without the need for a lot of pre-production, this printing process not only helps save resources but is also highly versatile.”