GoCustom Clothing is a family business, offering an extensive range of garments which customers can imprint and embroider with their logos or designs, quickly and easily. By adopting Kornit direct-to-garment print technology with KornitX workflow automation, they can offer a single garment or thousands, on demand, with the speed and quality their buyers expect.
Based in Ludlow, England, GoCustom Clothing is a family-run business since its founding in 1994. They offer print and embroidery services, and began by providing workwear for local businesses before branching out to school hoodies and uniforms.
As online orders became a greater portion of their business, and the types of customers continued to broaden, they found digital print offered the best solution to meeting new demands, which could include both orders of 1,000-plus pieces and single pieces. The company invested in a Kornit Storm system for on-demand direct-to-garment production, and then upgraded to a Kornit Avalanche HD6 for increased capacity.
“The Avalanche HD6 really did give us the definition we were looking for by giving the real fine detail on these full-color prints,” says Tom Mason, Sales Director at GoCustom Clothing. “You can really push the limits in terms of volume with the machine, and we feel you can run multiple jobs that offer you a lot more capabilities you couldn’t just do before.”
Streamlined workflow came to provide an invaluable efficiency for GoCustom Clothing, as KornitX now provides them with a seamless automation between their online customer stores and the production floor. An operator then scans a barcode, imprints the piece, packages it, and ships it. Before digitization, this process would have involved a considerable amount of time and effort.
“The KornitX workflow allows us to connect with our customers and take small orders, which are processed very simply,” says Hamish Eccles, Digital Marketing Director at GoCustom Clothing. “For example, we have a Shopify app, so if somebody is running a Shopify store, they just use our app and can immediately design products directly within Shopify, which would then come through to our system, and we can print and ship them.”
GoCustom Clothing also benefits from the ease with which Kornit Avalanche HD6 can imprint different types of pieces without considerable setup; pallets can be changed quickly to accommodate different sizes and applications, whereas such differences impose downtime on screen printing operations. Digital production means versatility on demand.
“The machine itself is run here on two shifts, and is pretty much constantly in use,” says Eccles. “Kornit’s system, for us, is the best system we found on the market, giving us the capability we need with its speed, the throughput, and even the eco sense the machines gives us through its sustainability options.”
Eccles notes that retail has become a predominantly web-based reality, which makes Kornit technology a powerful solution for meeting future demand—which he anticipates will justify continued investment in these systems.