By adding the Kornit Storm II to its existing print portfolio, Northwest Embroidery can offer a low-cost solutions to their customers while staying flexible and profitable.
Staying at the Cutting Edge of Print Technology
The Northwest Embroidery Company is a 37-year-old family-run business that uses some of the best state-of-the-art equipment available in the industry. As leaders in the embroidery business for corporate logos and sports attire, founder Jim Mickelson and his two sons branched into the segment of apparel printing and started their direct-to-garment printing division in order to keep on the cutting edge of technological innovations and meet growing customer demands.
In their search to find a direct-to-garment printer that could offer unparalleled print quality and fast turnarounds, Northwest Embroidery partnered with Kornit Digital and purchased two Kornit Storm II printers. Compared to their traditional silk screening operation, the family-run business can now offer more detailed designs, providing durable wear and more vibrant colors to its customers. They even have gone as far utilizing some embroidery techniques and converting these successfully into digital print, i.e. printing “embroidered” patches directly onto garments.
“There is not a color in the spectrum you can come up with that we can’t work with,” sales representative April Balsley with Northwest Embroidery says.
Family + Environment = Incredible Results
Another reason for choosing a Kornit Digital printer was due to the environmentally friendly, specially formulated NeoPigmentTM inks. All ink is Oeko-Tex 100 and Global Organic Textile Standard (GOTS) certified, ensuring it is 100% non-hazardous, non-toxic, formaldehyde and heavy-metal free as well as biodegradable. Perfectly safe for anyone in the family while designs don’t fade or crack but stay vibrant, keeping their soft hand wash after wash. Balsley uses her son to test the “wear-and-tear” for her designs and shirts:
“I have washed his shirts 100 times,” she said. “The shirts are falling apart, but the logos still look great.”
The state-of-the-art specialized inkjet technology ensures the even distribution of ink – one vibrant design after another.
No More Outsourcing – One Machine, One Operator Get the Job Done
While keeping up with print trends, Northwest Embroidery has maintained its local ethos too. The Kornit Storm II boasts full operational and production control with only one person working on the machine. Rather than outsourcing the production of its personalized t-shirts, hats or jackets, the family-owned business keeps the work in-house. Tours of the facility, including a stop at their prized printers – both Kornit Storm II printers in action – are offered to customers on a regular basis.
With its dual-pallet printing system, customers are able to see the combination of cutting edge technology and quality print results, first-hand. So, whether they are in need of 500 branded shirts for a trade show or corporate event, or twelve shirts for a wedding party; no order is considered too big or too small by Northwest Embroidery.
“We love small businesses. We are all about supporting our community that supports us. We want to keep it local. We have a lot of corporate customers, but really, we do a lot of smaller orders. They are no small orders to us.”
Northwest Embroidery’s heart is found in the old-school practices of handshakes, personal touches and involvement within their community. Offering exceptional customer support, acknowledging the importance and value of interpersonal relationships with each and every client, Kornit Digital and Northwest Embroidery have teamed up to form a successful print relationship – striving for excellence every step of the way.