Screenworks is a family business, supplying promotional wear and workwear primarily by embellishing garments. The pandemic made us look at things a different way, and this is why we decided to go into the digital side.
Based in Haverhill, England, Screenworks is a family business, supplying promotional wear and workwear primarily by embellishing garments. They have print runs in the tens of thousands of garments, and historically their production model has revolved around screen-printing high volumes for businesses ordering to high stock levels. The pandemic economy, however, accelerated demand for smaller quantities and rapid delivery, which drove them to explore supplementary production methods.
“We know the screen print is always going to be there for our high-volume work, which is what our clients demand, but consumers are leaning towards smaller MOQs and we require holding less stock and more eco-friendly options,” says Alan Porter, Operations Director at Screenworks. “We knew we needed direct-to-garment, and knew it had to work side by side with our screen-printing.”
By offering an efficient, single-step production process and a low, consistent cost per print, Kornit Avalanche HD6 presented an answer for meeting evolving customer demands. Kornit’s graphic and colour capabilities, as well as its compatibility with multiple fabrics types using a single pigment-based ink set, enables Screenworks to provide a durable, retail-quality product at an excellent value for its customers.
“Opening up different sales channels for us, the Kornit Avalanche HD6 has brought us flexibility, adaptability, and profitability with a high-definition print,” says Porter. “The pretreatment was a key factor for us, as we can load a shirt, print it, take it off, and dry it without having a secondary process. Training people on this system is a lot easier and a lot more efficient than it would be to train more screen-print operators.”
Requiring far less skill than screen printing, Screenworks found integrating the Kornit print technology into their routines was simple, enabling high output per single operator.
“You load the t-shirt, press the buttons, and unload, and that pretty much gives you a high-definition print, while on screen print you’d have to spend a lot more time putting the skills into an operator,” says Porter.
The DTG technology also aligns with the operation’s workflow system, integrating with the front-end ordering system to transmit ready-to-print graphic designs to the Kornit Avalanche HD6 system for printing almost instantaneously.
“We can route orders straight through with fewer touches as it goes through the business, so it’s a lot more speedy and efficient,” he says.
“I see us as a business evolving from traditional screen, analogue processes to digital e-commerce because it gives us another sales route and more flexibility further down the line,” says Porter. “The Kornit Avalanche definitely gives us that growth strategy, and further down the line I can see us adding more machines as we progress.”