4-4:30PM

Most industrial evolution eventually reaches a bold inflection point that signifies a seismic change. Regardless of numerous signs, the textile printing industry appears to be lagging behind other sectors. General Motors, BMW, Toyota - all titans of their industry - are being taught a lesson by a tech entrepreneur, with no prior automotive experience, whose vision is rewriting the rules of the auto industry. Acronyms that mean little to 90% of the textile industry, but mean everything to Main Street and Wall Street, will determine whether the fate of a business is to consolidate or be eliminated. And a viral YouTube video on the cusp of release will shift clothing and textile buying behaviors. The fact is, the voice-of-the-customer is more powerful and influential than the most seasoned and successful executive. What most like to characterize as a trend is actually the current reality, requiring immediate ramp-up not unlike the way blockchain economics swept in, fast and furious. Worldwide, every textile print company will either adopt reality or fall victim to complacency. In this presentation, learn how history is repeating itself and how the open-minded will control generations of enabled textile printing.