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From Innovation to Inspiration: Another Round of significant Gains for viscom

They all came: The major food industry, consumer electronics and telecommunications brands, the “white giants” from the appliance sector and major distributors and retailers. Creative talent and design pros from agencies, advertising technology companies and print service providers were on hand in such huge numbers that exhibitors are calling this the best viscom of all

They all came: The major food industry, consumer electronics and telecommunications brands, the “white giants” from the appliance sector and major distributors and retailers. Creative talent and design pros from agencies, advertising technology companies and print service providers were on hand in such huge numbers that exhibitors are calling this the best viscom of all time, an event that once again broke records.

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The bar had been raised high. After last year’s successful viscom frankfurt event, which had provided a huge boost in a difficult economic environment, the industry was anxious to find out whether such a great result could be repeated. Indeed it could: With a total of 13,277 visitors, viscom grew considerably yet again, surpassing even the prior-year result (12,100) by 9.7%. With 350 participating companies, this year’s viscom also set a new exhibitor record, gaining 7% in the comparison with viscom frankfurt 2012 (327).

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“viscom has definitely reached the goal we’ve steadily worked toward in the past seven years – developing it into a 360-degree trade fair covering all aspects of holistic marketing and visual communication. It impressively underscored this Europe-wide leadership position,” says viscom Director Petra Lassahn. The “viscom World of Inspiration” serves as an example illustrating this all-inclusive perspective. On 700 m², this special show presented the latest best practice examples from store design, POS marketing, digital signage as well as printing technology, packaging and object design.

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digital signage as well as printing technology, packaging and object design. Especially in the context of POS and display marketing, this approach attracts more and more manufacturing and retail brands, including retailers such as real,- SB Warenhaus, dm drogerie markt, IKEA and Hornbach; consumer electronic brands such as SONY and Saturn; financial services providers such as Deutsche Bank; and cosmetics manufacturers such as L’Oréal. Their presence drives home the point “that viscom, thanks to its repositioning, now appeals to the entire spectrum of visual communication in design and brand communication,” says Hans-Joachim Erbel, CEO of Reed Exhibitions Deutschland GmbH.

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