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Fifth Column: Expanding Agile Apparel Production

Direct-to-Garment
Print-on-Demand
Garment Decoration

Delivering Greater Flexibility for Short-Run Apparel Production

UK-based Fifth Column is a leading garment decorator serving breweries, music merchandise companies, designer brands, workwear providers, and retail businesses. By integrating the Kornit Atlas MAX PLUS into its production environment, the company has expanded its digital capabilities—enabling profitable short-run production, faster sampling, and scalable Print-on-Demand services while maintaining the premium quality its customers expect.

“The Atlas MAX PLUS demonstrated a level of automation, durability, and print performance that significantly exceeded previous generations of DTG technology. Durability was always our biggest concern, but Kornit completely changed our perception of what digital production could deliver.”

– Damian Rys, Director of Fifth Column

Unlocking New Opportunities with Digital Production

By transitioning from traditional screen printing to Kornit’s advanced digital platform, Fifth Column has created a more agile manufacturing model that meets the evolving needs of today’s apparel market.

Profitable Short-Run Production
Digital production enables Fifth Column to efficiently fulfill highly customized multicolor orders of 50–250 pieces—opening new business opportunities that were previously impractical with traditional screen printing.

Faster Sampling and Customer Approvals
With instant design changes and streamlined sample production, the company accelerates customer approvals and reduces time-to-production for new orders.

Greater Manufacturing Flexibility
By complementing traditional production with digital technology, Fifth Column can seamlessly handle customized, lower-volume jobs while maintaining consistent quality and production efficiency.

A Scalable Print-on-Demand Business
Supported by Kornit’s Atlas MAX PLUS and the All-Inclusive Click (AIC) model, Fifth Column has expanded its Print-on-Demand capabilities with a scalable, cost-efficient production platform designed for future growth.

A Digital Future Built Around Customer Demand

For Fifth Column, digital production has become a strategic enabler for serving today’s fast-changing apparel market. Together with Kornit Digital, the company continues to enhance its production flexibility, respond faster to customer needs, and deliver premium-quality garment decoration across a broader range of order sizes. By combining decades of manufacturing expertise with advanced digital technology, Fifth Column is well positioned for the future of agile apparel production.