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2020 suffers from a pretty bad reputation. The COVID-19 pandemic we\u2019re all still dealing with has led to countless memes and jokes on how terrible this year has been so far. But one extraordinary ray of sunshine comes from the fashion industry\u2019s new sustainable outlook, which can be seen in different parts of the business. The following article will take a closer look at some of this year\u2019s environmental initiatives and explain each one\u2019s significance. <\/p>\n\n\n\n
Fast fashion: H&M installs a recycling machine<\/strong><\/p>\n\n\n\n Fast fashion is responsible for an alarming amount of waste. The speed in which we get tired and rid of clothes is so fast that 10,000 clothing items find their way to the landfill every five minutes<\/a> in the UK alone. That\u2019s why we were excited to hear about the new \u2018Looop\u2019 machine that will be installed in selected H&M stores. The machine turns old clothes into new ones within a few hours, bringing new life to the items we thought were irrelevant and minimizing fashion waste. This step is also important because H&M is a fashion leader among young consumers, and an initiative such as this can raise awareness around sustainability. <\/p>\n\n\n\n