<\/p>\r\n\r\n\r\n\r\n
In the 1980s, United Kingdom-based\u00a0Shirtworks<\/a>\u00a0started selling screen-printed t-shirts locally to Oxford University students and tourists. In 1996, they became one of the first screen-print businesses to use a website. In the decades since, they\u2019ve grown to meet the challenges and opportunities of a tech-native, interconnected world, and their success as a growing apparel fulfiller reflects their commitment to innovative technologies and responsible business practices.<\/p>\r\n\r\n\r\n\r\n Today, Shirtworks services brands and consumers on five continents, and in addition to delivering superior quality in rapid time, prides itself on being one the first European print shop accredited \u201cOrganic\u201d by the Soil Association for both embroidery and screen printing, using \u201cfair trade\u201d materials, and paying all employees the Real\u00a0Living Wage rather than the national minimum living wage. They offer a wide variety of personalized apparel and workwear, including sportswear, sweatshirts, caps, jackets, children\u2019s wear, and other pieces.<\/p>\r\n\r\n\r\n\r\n \u201cShirtworks supplies decorated garments to all industries,\u201d says Arron Harnden, the brand\u2019s Managing Director. \u201cWe have a very diverse customer base, from consumers ordering one-offs to small brands and ethical-conscious B2Bs needing up to a thousand pieces or more. We are known as an ethical decorator, GOTS-approved for both screen and embroidery.\u201d<\/p>\r\n\r\n\r\n\r\n Having supplemented its screen-printing capabilities with embroidery, Shirtworks is now implementing a\u00a0Kornit Digital<\/a>\u00a0direct-to-garment (DTG) production system for sustainable, on-demand fulfilment in a manner that meets their quality standards and is profitable in all quantities.<\/p>\r\n\r\n\r\n\r\n \u201cWe feel DTG is now a solution for lower volumes of garments we\u2019d traditionally screen-print,\u201d says Arron. \u201cWe\u2019ve had an alternative DTG machine, but it couldn\u2019t match the cost-efficiency of screen printing. We expect the Kornit system to help reduce our wage costs, while meeting the very high quality control standards necessary to maintain strong customer service.\u201d<\/p>\r\n\r\n\r\n\r\n\r\n\r\n Kornit\u2019s DTG technology uses a proprietary single-step print process and eco-friendly pigment inks that produce no waste water, imprint a variety of fabrics at the push of a button, and deliver vibrant, photorealistic digital impressions with a durability for wash, rub, and light fastness. As the system requires virtually no setup time or labor, print costs are low and consistent, making runs profitable from the first piece, simplifying the production of samples, and making any design specifications repeatable with precision. A piece can be imprinted, dried, and ready to ship or wear in mere minutes.<\/p>\r\n\r\n\r\n\r\n \u201cWe turned to Kornit because it offered a one-process solution, and its inks are GOTS-approved, which is very important to us,\u201d says Arron. \u201cBeing able to match Pantones is also very important to us, and key to moving our screen-print clients over to DTG. We also wanted a retail-ready product that would enable us to expand into drop shipping.\u201d<\/p>\r\n\r\n\r\n\r\n In addition to implementing Kornit DTG technology, Shirtworks has also purchased the new\u00a0Kornit Workflow software solution<\/a>, a product resulting from Kornit\u2019s recent acquisition of U.K.-based Custom Gateway. The software, which provides end-to-end management capabilities of the production process (from online store to shipping logistics), helps brands and fulfillers streamline their operations, for increased efficiency, accountability, control, and visibility\u2014an ideal match for the speed, versatility, and retail quality demands of the e-commerce consumer market in which Shirtworks operates.\u00a0<\/p>\r\n\r\n\r\n\r\n With these Kornit solutions in place, Shirtworks looks to expand by offering a drop shipping solution, and larger volumes to the trade.<\/p>\r\n\r\n\r\n\r\n Visit\u00a0Kornit<\/a> to\u00a0learn how Kornit Digital technology delivers fast, profitable, sustainable, retail-quality apparel, and visit\u00a0Shirtworks.co.uk<\/a>\u00a0to learn how Shirtworks is answering the demand for high-quality, responsibly-made gear\u2014or to place your order!<\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":" In the 1980s, United Kingdom-based\u00a0Shirtworks\u00a0started selling screen-printed t-shirts locally to Oxford University students and tourists. In 1996, they became one of the first screen-print businesses to use a website. In the decades since, they\u2019ve grown to meet the challenges and opportunities of a tech-native, interconnected world, and their success as a growing apparel fulfiller […]<\/p>\n","protected":false},"author":8,"featured_media":28608,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[6],"tags":[32],"class_list":["post-20753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-dtg"],"acf":[],"modified_by":"Angora Media","_links":{"self":[{"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/posts\/20753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/comments?post=20753"}],"version-history":[{"count":4,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/posts\/20753\/revisions"}],"predecessor-version":[{"id":29318,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/posts\/20753\/revisions\/29318"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/media\/28608"}],"wp:attachment":[{"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/media?parent=20753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/categories?post=20753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/tags?post=20753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}