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The eCommerce world is moving forward incredibly fast, and better production, marketing, and delivery methods are created all the time. But many innovations hit a wall when the time comes for consumers to wear an online-ordered outfit only to discover that it simply doesn\u2019t fit. <\/p>\n\n\n\n
Fitting issues are the number one reason for product returns<\/a>, which cost companies a great deal of money and discourage customers from ordering more from the same brand, or any brand. Solving the remote fitting challenge is considered a holy grail of fashion eCommerce, and companies approach it from different angles. Here are a few options to inspire you, so keep reading to find the perfect fit (pun 100% intended).<\/p>\n\n\n\n Turn to your community for advice<\/strong><\/p>\n\n\n\n Catch two birds with one great online shopping journey and ask customers to share their experiences with others. Have them include images and size information, and shoppers will be able to find their size twin and order clothes that match them both. A great example can be found on ModCloth\u2019s website<\/a>, where shoppers share all the necessary (and unnecessary but fun) details to help others find the perfect outfit. You can also check Sizer<\/a>, for the perfect contact-free fitting solution.<\/p>\n\n\n\n Brands that choose the community-based approach can minimize shoppers\u2019 frustration while boosting engagement rates. What could be better? Well, there are a couple of downfalls to consider; first, you must first build a thriving community for this method to work; and second, even after sharing specific measurements, people\u2019s bodies are still different in ways that could affect the end result. <\/p>\n\n\n\n