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When we think of establishing a solid business strategy for younger generations, the topic of gender inclusivity plays an integral role. Gen Z, for example, is incredibly focused on gender neutrality. A recent survey found that more than 40% of Gen Z shoppers identify as gender-neutral, and almost 60% shop outside of their gender.<\/a> <\/p>\n\n\n\n Brands that wish to stay one step ahead must embrace a gender-neutral approach. Luckily for them, digital solutions can help achieve this critical business goal. <\/p>\n\n\n\n Make no assumptions <\/strong><\/p>\n\n\n\n Assuming someone\u2019s gender can be quite offensive, and assuming their clothes preferences is even worse. Shoppers are tired of brands offering them clothes based on outdated gender conceptions. Instead of looking at a person\u2019s gender, it\u2019s time for brands to look at the person within and offer as much freedom as possible in terms of design and shape. <\/p>\n\n\n\n Online design platforms allow customers to build their own outfits and choose the colors, size, length, and any other parameter based on nothing but their personal interests. Advanced on-demand manufacturing capabilities turn this unique vision into a perfect garment for happy, appreciative customers. <\/p>\n\n\n\n The neutral online shopping experience<\/strong><\/p>\n\n\n\n Offering a gender-neutral design experience is terrific, but your online shopping platform must be considerate as well. Inclusive content is a must for brands that want to appeal to today\u2019s audiences. Pick phrasing that speaks to everyone, choose a color scheme that\u2019s not biased, and feature images with people of all walks of life presented in a non-stereotypical manner. <\/p>\n\n\n\n Data-based, not gender-based <\/strong><\/p>\n\n\n\n One of the reasons for brands\u2019 gender-biased norms is the belief that audiences respond well to these targeting assumptions. But the truth is people respond much better to businesses making a conscious effort to march forward and be more inclusive. <\/p>\n\n\n\n Businesses should base marketing and business decisions on data, not stereotypes. Replace old-fashioned assumptions with innovative data solutions to track your performance and generate smart insights. When we created Kornit Konnect<\/a>, we wanted to give businesses a way to measure every step of the process and learn how to optimize different parts of the printing puzzle. Do the same using various analytics tools, and you\u2019ll discover that customers\u2019 behavior is much more interesting than their gender. <\/p>\n\n\n\n