{"id":24585,"date":"2021-08-04T12:42:12","date_gmt":"2021-08-04T12:42:12","guid":{"rendered":"http:\/\/localhost\/kornit-blog-org\/?p=24585"},"modified":"2023-10-25T10:38:49","modified_gmt":"2023-10-25T10:38:49","slug":"making-textiles-sing-from-blank-fabric-to-youtube-sensation-in-5-days","status":"publish","type":"post","link":"https:\/\/www.kornit.com\/magazine\/making-textiles-sing-from-blank-fabric-to-youtube-sensation-in-5-days\/","title":{"rendered":"Making Textiles Sing: From Blank Fabric to YouTube Sensation in Five Days"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">800 yards.<\/h2>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Printed, shipped, cut, and sewn.<\/h2>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Lights. Camera. Action.<\/h2>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">All in five days.<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">In collaboration with on-demand fashion manufacturing startup <a href=\"https:\/\/www.refashiondos.com\/\">REFASHIOND OS<\/a>, Kornit Digital recently provided fast, eco-friendly, just-in-time custom fabrics for Missy Elliott\u2019s <a href=\"https:\/\/www.youtube.com\/watch?v=62-iVogg5jA\">music video directorial debut<\/a>*, featuring the song \u201cTwerkulator\u201d by City Girls. As of this writing, the video has nearly 4 million views on YouTube.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/www.youtube.com\/watch?v=Sp-peqdX8Os<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u201cThe magic was in the quantity,\u201d says <a href=\"https:\/\/misahyltonfashionacademy.com\/misa-hylton\/\">Misa Hylton<\/a>, designer and stylist to many of the recording industry\u2019s most notable artists. \u201cPrinting enough fabric to create an entire room and dress the talent and dancers would\u2019ve been impossible in that timeline. Because of digital printing, the creative possibilities are infinite! With this capability, we can do whatever we want.\u201d<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">As the cornerstone of any microfactory proximity production model, <a href=\"https:\/\/www.kornit.com\/printer\/presto-max\/\">Kornit Presto<\/a> offers versatile, retail-quality impressions on multiple fabric types using a single-step process and eco-friendly, pigment-based inks for brilliant graphic detail and color gamut on a moment\u2019s notice. In this instance, Kornit\u2019s technology produced in quantities unthinkable with other mechanisms, at the push of a button.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u201cThe customization capabilities\u2026these are tools that all creatives can use,\u201d says <a href=\"https:\/\/www.tamikowhite.com\/\">Tamiko White<\/a>, fashion entrepreneur, brand consultant, and author of <em>Careers in the Fashion Industry<\/em>. \u201cThe possibilities are endless.\u201d<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Read more about REFASHIOND OS, their vision for transforming the modern fashion supply chain, and how this music video project came to demonstrate what a truly streamlined, digitized fashion supply chain can accomplish in <a href=\"https:\/\/wwd.com\/sustainability\/innovation\/assembly-fashion-marketplace-nft-on-demand-1234877493\/\">this recent profile by <em>WWD<\/em><\/a>. (subscription required)<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">*- <em>Warning: Explicit Content<\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; 800 yards. Printed, shipped, cut, and sewn. Lights. Camera. Action. All in five days. &nbsp; In collaboration with on-demand fashion manufacturing startup REFASHIOND OS, Kornit Digital recently provided fast, eco-friendly, just-in-time custom fabrics for Missy Elliott\u2019s music video directorial debut*, featuring the song \u201cTwerkulator\u201d by City Girls. As of this writing, the video has [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":28601,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[6],"tags":[263,136],"class_list":["post-24585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-collaboration","tag-design"],"acf":[],"modified_by":"Angora Media","_links":{"self":[{"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/posts\/24585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/comments?post=24585"}],"version-history":[{"count":3,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/posts\/24585\/revisions"}],"predecessor-version":[{"id":29308,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/posts\/24585\/revisions\/29308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/media\/28601"}],"wp:attachment":[{"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/media?parent=24585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/categories?post=24585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/tags?post=24585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}