Here\u2019s how it all started\u00a0<\/strong><\/p>\r\n\r\n\r\n\r\nThey say that necessity is the mother of invention. In Shay\u2019s case, an injury during his military service revealed the personal need for better clothing solutions, which quickly turned out to be a challenge shared by many worldwide. The fashion solutions Senior found were more therapeutic than fashionable and only emphasized the differences, making shoppers with disabilities feel left out of the fashion game.\u00a0<\/p>\r\n\r\n\r\n\r\n
After learning that there aren\u2019t enough options available in today\u2019s market, Shay told us that he started creating different mechanisms and tools to help him with his daily needs. People around him who deal with entirely different disabilities showed deep interest, and a community was formed.\u00a0<\/p>\r\n\r\n\r\n\r\n
\u201cWhen people ask me how I conjured up the courage to start this initiative, I say that the community is my drive. I just had to answer this burning need.\u201d\u00a0<\/p>\r\n\r\n\r\n\r\n
Building a methodology for inclusive fashion<\/strong><\/p>\r\n\r\n\r\n\r\nIt\u2019s important to understand that Palta isn\u2019t just focused on creating clothes for people with disabilities, and instead aims to make fashion that\u2019s better and interesting for everyone. People buy items created by the company in collaboration with leading global brands because they\u2019re comfortable, easy to wear, and beautiful. This isn\u2019t a charitable act because Palta\u2019s fashion vision addresses and serves everyone.\u00a0<\/p>\r\n\r\n\r\n\r\n
To reach this goal and cover as much ground as possible, the fashion solutions created by the company have to be based on a clear methodology. Working closely with community members, Senior and his team realized that similar issues seem to bother people with disabilities, no matter what physical challenges were part of their daily routine. This revelation enables Palta to focus on specific areas such as sensory needs (how the item feels) and the opening and closing mechanisms.\u00a0<\/p>\r\n\r\n\r\n\r\n
\u201cWho says that a button and a hole is the best way to fasten a garment?\u201d asks Senior, \u201cWe need to open our minds and rethink many assumptions around clothing. What is the most comfortable way to wear an item? What\u2019s better for the environment? Can we dress faster or with fewer movements if we make some changes?\u201d<\/p>\r\n\r\n\r\n\r\n
These are all questions that Palta\u2019s team asks daily. The methodology they\u2019ve created enables the company to solve fashion challenges at scale and keep their items accessible on a physical level and an economic one. Otherwise, they explain, the inclusive collection becomes a gimmick that fashion brands cannot sustain for long. Every item must be inclusive, fashionable, and affordable.\u00a0<\/p>\r\n\r\n\r\n\r\n\r\n<\/figure>\r\n<\/figure>\r\n\r\n\r\n\r\nBringing inclusive fashion to Tokyo<\/strong><\/p>\r\n\r\n\r\n\r\nAn impressive number of people with disabilities embrace different types of sports and make it a part of their routine. Sportswear and leisurewear became focal areas for Palta, and supporting the Israeli Paralympic delegation\u2019s needs for Tokyo 2020 was a natural step. The company created the formal uniform and made sure to implement its unique methodology in the process.<\/p>\r\n\r\n\r\n\r\n
\u201cWe didn\u2019t want each athlete to come in for personal measuring and have the uniform tailored for their needs. It just doesn\u2019t feel like a team member representing their country.\u201d Senior and his team created one cohesive collection that manages to fit everyone\u2019s needs.\u00a0<\/p>\r\n\r\n\r\n\r\n
Israel\u2019s Paralympic delegation won six gold medals, two silver ones, and one bronze medal. Senior believes that while this is a wonderful platform for promoting the vision of inclusive fashion, the world is still learning to pay proper attention to the Paralympics. \u201cWe\u2019re not quite there yet, but we\u2019re getting there.\u201d\u00a0<\/p>\r\n\r\n\r\n\r\n
The connection with Kornit happened as a twist of fate when Shay was looking for printing services. He mistakenly approached Kornit\u2019s offices in his area, learned more about our company\u2019s business vision, and told our team about his unique and exciting project. \u201cAn hour later, I got a call from Kornit, letting me know that they\u2019re in and want to help with everything we might need.\u201d Kornit was responsible for printing the uniform, and the company\u2019s ink that\u2019s made of natural, water-based, non-toxic materials played an essential role in supporting athletes\u2019 sensory needs.\u00a0<\/p>\r\n\r\n\r\n\r\n
The strategic collaboration helped create stunning garments for the Paralympic athletes and opened the door to many future endeavors. \u201cThis is such an important connection. It was truly meant to be, and I strongly believe that we have a mutual interest to drive real social change,\u201d he says. We couldn\u2019t agree more and are excited to make the fashion world more inclusive together with Palta.<\/p>\r\n","protected":false},"excerpt":{"rendered":"
The Tokyo 2020 Paralympic Games wrapped up earlier this month and brought us many highlights and proud moments. But some achievements were celebrated behind the scenes, like the process of creating the uniform for Israel\u2019s delegation. The collection was created by Palta, a company specializing in inclusive fashion solutions that are both accessible and […]<\/p>\n","protected":false},"author":11,"featured_media":28597,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[2],"tags":[263,136,26],"class_list":["post-25099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-collaboration","tag-design","tag-direct-to-fabric"],"acf":[],"modified_by":"Angora Media","_links":{"self":[{"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/posts\/25099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/comments?post=25099"}],"version-history":[{"count":1,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/posts\/25099\/revisions"}],"predecessor-version":[{"id":29196,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/posts\/25099\/revisions\/29196"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/media\/28597"}],"wp:attachment":[{"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/media?parent=25099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/categories?post=25099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/tags?post=25099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}