{"id":28733,"date":"2023-02-21T16:30:57","date_gmt":"2023-02-21T16:30:57","guid":{"rendered":"https:\/\/www.kornit.com\/magazine\/?p=28733"},"modified":"2023-10-26T10:58:09","modified_gmt":"2023-10-26T10:58:09","slug":"creating-a-new-world-how-we-all-became-creators","status":"publish","type":"post","link":"https:\/\/www.kornit.com\/magazine\/creating-a-new-world-how-we-all-became-creators\/","title":{"rendered":"Creating a New World: How We All Became Creators"},"content":{"rendered":"

Businesses everywhere know that the separation between B2B and B2C has undergone several transformations. We used to think of businesses as very detached, and today, we know that professionals are all people who want to connect emotionally with their partners and communicate in a conversational tone.\u00a0<\/span><\/p>\n

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Similarly, the B2C part of the equation has changed, and younger generations prove that every consumer considers themselves a brand and expects businesses to take them just as seriously. <\/span>Survey found that 56% of Gen Z members view themselves as creatives, making this generation the most creative one yet.<\/span><\/a> With content creation growing rapidly as new platforms join the party, we must change B2C to business-to-creators. Here\u2019s what that means for textile businesses.\u00a0<\/span><\/p>\n

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Consumers – out; Creators – In<\/b><\/p>\n

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The rise of creators has been an ongoing process that started back when social media networks suddenly made it incredibly easier to share a piece of our world. Younger generations who grew up with a smartphone and an agenda took things to the next level. Today, consumers <\/span>want to become brand co-creators<\/span><\/a>. That includes appearing in authentic campaigns and designing a unique look for themselves and others interested in purchasing it.\u00a0<\/span><\/p>\n

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Not everyone who does it wants to become a famous influencer. Some just want to celebrate self-expression and use products that cater to their taste and needs. People may document their lives instead of making photo albums, create memories for family and friends, and enjoy the creative freedom offered by technology.\u00a0<\/span><\/p>\n

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Still, <\/span>45% of young creators aspire to turn this creativity into a thriving business that earns them a good living<\/span><\/a>. Therefore, textile brands must take this angle seriously and avoid dismissing it as a gimmick.\u00a0<\/span><\/p>\n

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All Media Types, All the Time\u00a0<\/b><\/p>\n

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Consumers want to filter their photos, accessorize their jewelry, record their music, and design their outfits. Textile businesses that offer a creative path win a massive layer of shoppers looking to turn their fantasy look into actual garments.\u00a0<\/span><\/p>\n

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This is the new consumption culture. To enable this grassroots design movement to grow, on-demand manufacturing is critical, as it eliminates the need for stock and answers end-customers\u2019 wishes quickly.\u00a0<\/span><\/p>\n

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Oh, and it all has to be digital, because everything else is.\u00a0<\/span><\/p>\n

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Making your online design and production platform accessible, user-friendly, and shareable is another must. Allow shoppers to pride themselves in participating in the design process. They\u2019ll become instant brand ambassadors who invite others to create (and buy) their own versions.\u00a0<\/span><\/p>\n