{"id":28888,"date":"2023-05-11T07:36:29","date_gmt":"2023-05-11T07:36:29","guid":{"rendered":"https:\/\/www.kornit.com\/magazine\/?p=28888"},"modified":"2026-05-24T12:47:54","modified_gmt":"2026-05-24T12:47:54","slug":"whats-next-after-generative-ai-which-technologies-will-transform-fashion-and-interiors","status":"publish","type":"post","link":"https:\/\/www.kornit.com\/magazine\/whats-next-after-generative-ai-which-technologies-will-transform-fashion-and-interiors\/","title":{"rendered":"What\u2019s Next: After Generative AI, Which Technologies Will Transform Fashion and Interiors?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When we think of trends in the context of fashion, what comes to mind revolves around styles, shapes, colors, and fabrics. But another layer we should consider is the technologies and platforms consumers use, as they significantly impact purchasing choices and methods.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One recent example is generative AI, which currently attracts a lot of interest from brands, shoppers, and fulfillers. This technology became a huge hit with the release of ChatGPT\u2019s new version,<\/span><a href=\"https:\/\/www.demandsage.com\/chatgpt-statistics\/#:~:text=It%20has%20an%2011.72%25%20share,a%20revenue%20of%20%24%201%20billion.\"><span style=\"font-weight: 400;\"> reaching over a million users within five days of launch and setting a new record for rapid growth.\u00a0\u00a0<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.kornit.com\/magazine\/artificial-fashion-6-overlooked-ways-ai-will-transform-fashion-design\/\"><span style=\"font-weight: 400;\">We\u2019ve discussed how generative AI can impact fashion design<\/span><\/a><span style=\"font-weight: 400;\">, and now it\u2019s time to take a look around and dive into other technologies that are set to transform the retail and fashion world.\u00a0\u00a0<\/span><\/p>\n<h2><b>AR<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Augmented Reality (AR) is a fascinating field that transforms shopping in all areas. It allows shoppers to use a connected device (such as smart glasses or their smartphone) and add another layer to the physical, real world. <\/span><a href=\"https:\/\/forbusiness.snapchat.com\/blog\/the-next-inflection-point-more-than-100-million-consumers-are-shopping-with-ar\"><span style=\"font-weight: 400;\">A recent study by Deloitte shows that more than 100 million consumers are already shopping with AR online and in stores.<\/span><\/a><span style=\"font-weight: 400;\"> A recent move by AR leader Snap <\/span><span style=\"font-weight: 400;\">offers easy tools to implement this technology<\/span><span style=\"font-weight: 400;\"> and promises to make AR more accessible to retailers everywhere. Here are a few ways they can use this technology to make better fashion choices:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visualize how items would look without visiting stores or entering fitting rooms. Shoppers can also upload items from their wardrobes and see how they match specific garments.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Virtually place home d\u00e9cor items at home to see how they fit. This 3D AR technology is <\/span><a href=\"https:\/\/www.retail-insight-network.com\/news\/walmart-shopping-ar-app\/\"><span style=\"font-weight: 400;\">put to use by major brands like Walmart.<\/span><\/a><span style=\"font-weight: 400;\"> For digital printing businesses, AR will allow users to try different prints and determine which ones work best for their space.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add a content layer that will reveal facts about the item and its manufacturing process, making issues like sustainability and fair trade more transparent and prominent.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create virtual showrooms and runways, inviting shoppers to attend the biggest events in the world from anywhere.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generally speaking, AR is a perfect way to advance on-demand manufacturing. It allows shoppers to enjoy many benefits of physical shopping without asking businesses to produce the items in advance.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_28889\" style=\"width: 1034px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-28889\" class=\"wp-image-28889 size-large\" src=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/05\/Walmart.png-1024x668.webp\" alt=\"\" width=\"1024\" height=\"668\" srcset=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/05\/Walmart.png-1024x668.webp 1024w, https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/05\/Walmart.png-300x196.webp 300w, https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/05\/Walmart.png-1536x1002.webp 1536w, https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/05\/Walmart.png.webp 1840w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-28889\" class=\"wp-caption-text\"><em>Credit: \u00a9 Walmart<\/em><\/p><\/div>\n<h2><strong>Internet of Behaviors\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019re already living in a connected world, and technologies like AR will move even more daily actions online, generating valuable data about who we are and what we prefer. This may seem scary and requires carefully-designed data privacy regulation, but it is also an excellent opportunity for brands and shoppers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Internet of Behavior (IoB) technology takes connected devices, AKA the Internet of Things (IoT), to the next level. It gathers and analyzes data and implements psychology techniques to anticipate our needs. When AI joins the party, it all becomes that much smarter. In other words, our data will reveal what we want before we know we want it. Last year, <\/span><a href=\"https:\/\/www.retaildive.com\/news\/hm-tests-smart-mirrors-at-cos-stores-in-a-bid-for-a-more-personalized-expe\/625014\/\"><span style=\"font-weight: 400;\">H&amp;M started testing smart mirrors<\/span><\/a><span style=\"font-weight: 400;\"> that recognize customers\u2019 items and offer personalized recommendations accordingly.<\/span><\/p>\n<div id=\"attachment_28890\" style=\"width: 1034px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-28890\" class=\"wp-image-28890 size-large\" src=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/05\/COS-Trials-Tech-Shopping-Experience-5-1024x576.jpeg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/05\/COS-Trials-Tech-Shopping-Experience-5-1024x576.jpeg 1024w, https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/05\/COS-Trials-Tech-Shopping-Experience-5-300x169.jpeg 300w, https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/05\/COS-Trials-Tech-Shopping-Experience-5-1536x864.jpeg 1536w, https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/05\/COS-Trials-Tech-Shopping-Experience-5.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-28890\" class=\"wp-caption-text\"><em>Courtesy of H&amp;M<\/em><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Fashion brands will be able to predict the next trend based on their audience\u2019s data, make personalized suggestions, and customize the shopping experience with real-time, location-based recommendations. Many of these capabilities already exist but will become more accurate and beneficial as technology advances.<\/span><\/p>\n<h2><b>3D Decorations <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Bringing as many capabilities as possible to on-demand manufacturing and expanding businesses&#8217; creative playground is critical. That\u2019s why Kornit\u2019s XDi 3D decorative applications are so exciting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3D printing can be used in so many areas, but XDi offers a whole new interpretation with threadless embroidery, high density, vinyl, screen transfer, and other innovative effects. Businesses everywhere can produce 3D prints on demand and create new, innovative prints we\u2019ve never seen before.<\/span><\/p>\n<div id=\"attachment_28896\" style=\"width: 945px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-28896\" class=\"wp-image-28896 size-full\" src=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/05\/kornit_Image-For-Blog-935X623-1.png\" alt=\"\" width=\"935\" height=\"623\" srcset=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/05\/kornit_Image-For-Blog-935X623-1.png 935w, https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/05\/kornit_Image-For-Blog-935X623-1-300x200.png 300w\" sizes=\"auto, (max-width: 935px) 100vw, 935px\" \/><p id=\"caption-attachment-28896\" class=\"wp-caption-text\">Pixel to Parcel, \u2018Vittoria\u2019 Collection by Yanky &amp; Nataf, printed using the Kornit xDi technology<br \/><em>Image on the left: Elizabeth Shkliar, Image on the right: Haydon Perrior<\/em><\/p><\/div>\n<h2><b>Our Next Move<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Technology never takes a break, and neither do we! In fact. We\u2019re getting ready to reveal a few cutting-edge capabilities very soon.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The next revolutionary technology from Kornit will make its debut at ITMA 2023. We\u2019ll unveil the new Apollo system and many other surprises. Can\u2019t wait to find out more? Watch our social channels for more clues.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When we think of trends in the context of fashion, what comes to mind revolves around styles, shapes, colors, and fabrics. But another layer we should consider is the technologies and platforms consumers use, as they significantly impact purchasing choices and methods.\u00a0 One recent example is generative AI, which currently attracts a lot of interest [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":28892,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[1],"tags":[136,79,196],"class_list":["post-28888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-design","tag-fashion","tag-technology"],"acf":[],"modified_by":"Angora Media","_links":{"self":[{"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/posts\/28888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/comments?post=28888"}],"version-history":[{"count":3,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/posts\/28888\/revisions"}],"predecessor-version":[{"id":29459,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/posts\/28888\/revisions\/29459"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/media\/28892"}],"wp:attachment":[{"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/media?parent=28888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/categories?post=28888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/tags?post=28888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}