{"id":29379,"date":"2023-11-23T07:51:53","date_gmt":"2023-11-23T07:51:53","guid":{"rendered":"https:\/\/www.kornit.com\/magazine\/?p=29379"},"modified":"2025-05-18T11:43:45","modified_gmt":"2025-05-18T11:43:45","slug":"is-it-real","status":"publish","type":"post","link":"https:\/\/www.kornit.com\/magazine\/is-it-real\/","title":{"rendered":"Is it real?"},"content":{"rendered":"<style>.post-wrapper .below-wrapper .inner-wrapper .wysiwyg img.mejs-poster-img {display: none;}.wp-video {margin: 0 auto;}<\/style>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/alexandralevine\/2023\/10\/12\/in-a-new-era-of-deepfakes-ai-makes-real-news-anchors-report-fake-stories\/?sh=ce3289357af4\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29387 size-large\" src=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/Copy-of-deepfake-\u05e7\u05d5\u05e8\u05e0\u05d9\u05ea-2-1024x819.jpg\" alt=\"\" width=\"1024\" height=\"819\" srcset=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/Copy-of-deepfake-\u05e7\u05d5\u05e8\u05e0\u05d9\u05ea-2-1024x819.jpg 1024w, https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/Copy-of-deepfake-\u05e7\u05d5\u05e8\u05e0\u05d9\u05ea-2-300x240.jpg 300w, https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/Copy-of-deepfake-\u05e7\u05d5\u05e8\u05e0\u05d9\u05ea-2-1536x1229.jpg 1536w, https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/Copy-of-deepfake-\u05e7\u05d5\u05e8\u05e0\u05d9\u05ea-2.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><span style=\"font-weight: 400;\">There\u2019s one question that is going to be asked more and more frequently &#8211; is it real or is it fake? While the lines are getting blurry by the minute, the need for truth, authenticity, and real emotions grows stronger.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other side, the so-called \u201cfake\u201d &#8211; the metaverse, virtual worlds, and AI tools &#8211; are constantly expanding, and by now, we can say with certainty the future holds a combination of those two in every aspect of life &#8211; from fashion and entertainment to education.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29394 size-large\" src=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/Copy-of-deepfake-\u05e7\u05d5\u05e8\u05e0\u05d9\u05ea-3-1024x819.jpg\" alt=\"\" width=\"1024\" height=\"819\" srcset=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/Copy-of-deepfake-\u05e7\u05d5\u05e8\u05e0\u05d9\u05ea-3-1024x819.jpg 1024w, https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/Copy-of-deepfake-\u05e7\u05d5\u05e8\u05e0\u05d9\u05ea-3-300x240.jpg 300w, https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/Copy-of-deepfake-\u05e7\u05d5\u05e8\u05e0\u05d9\u05ea-3-1536x1229.jpg 1536w, https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/Copy-of-deepfake-\u05e7\u05d5\u05e8\u05e0\u05d9\u05ea-3.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><b>Welcome to a phygital world<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">One of the leading trends in recent years is \u201cthe combination of physical and digital for enhanced experiences,\u201d as defined by <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinesscouncil\/2021\/06\/30\/phygital---what-is-it-and-why-should-i-care\/?sh=2bd8da02587a\"><span style=\"font-weight: 400;\">Forbes<\/span><\/a><span style=\"font-weight: 400;\">. With a boost from tech and AI specifically, consumers are able to participate in immersive experiences like never before.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29401 size-large\" src=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-23-at-8.35.31-1024x562.png\" alt=\"\" width=\"1024\" height=\"562\" srcset=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-23-at-8.35.31-1024x562.png 1024w, https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-23-at-8.35.31-300x165.png 300w, https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-23-at-8.35.31-1536x844.png 1536w, https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-23-at-8.35.31.png 1948w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span style=\"font-weight: 400;\">While all things phygital are embedded in reality, an interesting evolution of the tension between physical and digital, or \u201creal\u201d and &#8220;fake\u201d is the two trying to mimic each other. We can often spot fashion and other products trying to play tricks on us and make us question whether it\u2019s real or CGI. The real world is imitating digital aesthetics, and the virtual world is emulating real life.<\/span><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29404 size-large\" src=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/8-1024x819.jpg\" alt=\"\" width=\"1024\" height=\"819\" srcset=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/8-1024x819.jpg 1024w, https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/8-300x240.jpg 300w, https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/8-1536x1229.jpg 1536w, https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/8.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><b>So what does it all mean? Is it good or is it bad?<\/b><\/h2>\n<h2><b>The dark side<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">One could argue that one of humanity\u2019s greatest challenges in recent years is the battle for truth. Against the backdrop of social media&#8217;s global reach, spreading fake news for propaganda purposes is a true 21st-century pandemic, only made worse by one of the most interesting developments in tech &#8211; deepfake.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While there are more evil uses of deepfake, in porn and current events-related issues, for example, the growing elusiveness of the truth affects the fashion industry as well. Copyright infringement, intellectual property violations, and the overall lack of originality are thriving thanks to deepfake technology and other generative AI tools like ChaptGPT, Midjounrey, and Dall-E.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From the consumer side, deception is the real problem. It started with photoshopping and unattainable standards and extends to the inability to trust brands and make informed decisions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div style=\"width: 944px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-29379-1\" width=\"944\" height=\"754\" poster=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/Copy-of-deepfake-\u05e7\u05d5\u05e8\u05e0\u05d9\u05ea-5.jpg\" autoplay preload=\"auto\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/Copy-of-deepfake-\u05e7\u05d5\u05e8\u05e0\u05d9\u05ea-2.mp4?_=1\" \/><a href=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/Copy-of-deepfake-\u05e7\u05d5\u05e8\u05e0\u05d9\u05ea-2.mp4\">https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/Copy-of-deepfake-\u05e7\u05d5\u05e8\u05e0\u05d9\u05ea-2.mp4<\/a><\/video><\/div>\n<h3><b>The bright side<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The good news is &#8211; fake can be a blessing. Let\u2019s overlook the negative connotation and dive into the meaning as it relates to fashion &#8211; \u201cfake\u201d can equal \u201calternative.\u201d\u00a0<\/span><\/p>\n<h4><strong>Sustainable future<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">The fashion industry\u2019s negative environmental impact is one of the biggest liabilities of the business. Pollution, carbon emissions, and enormous amounts of waste are just a few of fashion\u2019s very real contributions to the climate crisis. Using &#8220;fake&#8221; materials and virtual sources is a huge step in the right direction toward a more sustainable industry and reducing its most harmful effects.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29410 size-medium\" src=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/9-300x240.jpg\" alt=\"\" width=\"300\" height=\"240\" srcset=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/9-300x240.jpg 300w, https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/9-1024x819.jpg 1024w, https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/9-1536x1229.jpg 1536w, https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/9.jpg 2000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>There are so many innovative options to implement it in fashionable and creative ways, and Kornit Digital\u2019s cutting-edge technology is a perfect example. Using the most advanced and high-quality digital printing, provides the opportunity to create textiles with life-like textures of fur, leather, and even synthetic materials.<\/p>\n<p><span style=\"font-weight: 400;\">Digitally created textiles come with a bonus &#8211; a real space for designers to experiment on a small scale with minor consequences to the environment.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div style=\"width: 944px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-29379-2\" width=\"944\" height=\"754\" poster=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/Copy-of-deepfake-\u05e7\u05d5\u05e8\u05e0\u05d9\u05ea-6.jpg\" autoplay preload=\"auto\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/Copy-of-deepfake-\u05e7\u05d5\u05e8\u05e0\u05d9\u05ea-3.mp4?_=2\" \/><a href=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/Copy-of-deepfake-\u05e7\u05d5\u05e8\u05e0\u05d9\u05ea-3.mp4\">https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/Copy-of-deepfake-\u05e7\u05d5\u05e8\u05e0\u05d9\u05ea-3.mp4<\/a><\/video><\/div>\n<div style=\"width: 944px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-29379-3\" width=\"944\" height=\"754\" poster=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/Copy-of-deepfake-\u05e7\u05d5\u05e8\u05e0\u05d9\u05ea-7.jpg\" autoplay preload=\"auto\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/Copy-of-deepfake-\u05e7\u05d5\u05e8\u05e0\u05d9\u05ea-4.mp4?_=3\" \/><a href=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/Copy-of-deepfake-\u05e7\u05d5\u05e8\u05e0\u05d9\u05ea-4.mp4\">https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/Copy-of-deepfake-\u05e7\u05d5\u05e8\u05e0\u05d9\u05ea-4.mp4<\/a><\/video><\/div>\n<p><span style=\"font-weight: 400;\">That freedom extends beyond alternative materials in real life &#8211; \u201cthe pinnacle of freedom is doing whatever you want without any material constraints,\u201d Brown University\u2019s Lindsay Caplan told <\/span><a href=\"https:\/\/www.newyorker.com\/culture\/rabbit-holes\/the-strange-soothing-world-of-instagrams-computer-generated-interiors\"><span style=\"font-weight: 400;\">The New Yorker<\/span><\/a><span style=\"font-weight: 400;\"> regarding interior design imagery on social media, despite her reservations.\u201dNothing is unaffordable in a CGI dreamscape, and rent is never due.&#8221;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29418 size-medium\" src=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/1_\u00d7\u00a7\u00d7\u0095\u00d7\u009c\u00d7\u0090\u00d7\u0096-\u00d7\u009e\u00d7\u00a7\u00d7\u00a1\u00d7\u0099\u00d7\u009e\u00d7\u009c\u00d7\u0096\u00d7\u009d-300x240.jpg\" alt=\"\" width=\"300\" height=\"240\" srcset=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/1_\u00d7\u00a7\u00d7\u0095\u00d7\u009c\u00d7\u0090\u00d7\u0096-\u00d7\u009e\u00d7\u00a7\u00d7\u00a1\u00d7\u0099\u00d7\u009e\u00d7\u009c\u00d7\u0096\u00d7\u009d-300x240.jpg 300w, https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/1_\u00d7\u00a7\u00d7\u0095\u00d7\u009c\u00d7\u0090\u00d7\u0096-\u00d7\u009e\u00d7\u00a7\u00d7\u00a1\u00d7\u0099\u00d7\u009e\u00d7\u009c\u00d7\u0096\u00d7\u009d-1024x819.jpg 1024w, https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/1_\u00d7\u00a7\u00d7\u0095\u00d7\u009c\u00d7\u0090\u00d7\u0096-\u00d7\u009e\u00d7\u00a7\u00d7\u00a1\u00d7\u0099\u00d7\u009e\u00d7\u009c\u00d7\u0096\u00d7\u009d-1536x1229.jpg 1536w, https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/1_\u00d7\u00a7\u00d7\u0095\u00d7\u009c\u00d7\u0090\u00d7\u0096-\u00d7\u009e\u00d7\u00a7\u00d7\u00a1\u00d7\u0099\u00d7\u009e\u00d7\u009c\u00d7\u0096\u00d7\u009d.jpg 2000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>With the freedom to explore and experiment comes a golden opportunity to make meaningful changes in brand identity, visibility, and reputation. And with every evolution comes regulation, which will be sure to expand and affect all stakeholders in fashion and tech.<\/p>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29419 size-medium\" src=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/6-300x240.jpg\" alt=\"\" width=\"300\" height=\"240\" srcset=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/6-300x240.jpg 300w, https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/6-1024x819.jpg 1024w, https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/6-1536x1229.jpg 1536w, https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/6.jpg 2000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><b>Immersive experiences<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">From concept stores to online shopping, artificial intelligence and technology expand opportunities for both personalized and immersive experiences. <\/span><span style=\"font-weight: 400;\">Cher\u2019s dream closet app in Clueless is now a reality thanks to AI technology. Personal avatars, virtual dressing rooms, and even well-targeted ads offer consumers better shopping practices.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div style=\"width: 944px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-29379-4\" width=\"944\" height=\"754\" poster=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/Copy-of-deepfake-\u05e7\u05d5\u05e8\u05e0\u05d9\u05ea-8.jpg\" autoplay preload=\"none\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/adobedress.mp4?_=4\" \/><a href=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/adobedress.mp4\">https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/adobedress.mp4<\/a><\/video><\/div>\n<p><span style=\"font-weight: 400;\">The next level of fashion ventures not only integrates tech for enhanced experiences on the runway, e-commerce sites, and in stores, but also immerses itself completely in virtual clothes and events in the metaverse, forming new \u201cfake\u201d spaces for people to express themselves and participate in ways they would have never been able to in the past.<\/span><\/p>\n<h4><b>The bottom line<\/b><\/h4>\n<h4><b>Fake it so you make it<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Utilize the benefits of technology for better processes and more creative freedom. Don\u2019t get left behind because of fear or doubts about digital innovation, new mediums, and AI, find a way to harness it in your favor.<\/span><\/p>\n<div style=\"width: 944px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-29379-5\" width=\"944\" height=\"754\" poster=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/adobe-primrose-dress-101423-b296dc621529493eb540e18f8f35bd04-1.jpeg\" autoplay preload=\"auto\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/Copy-of-deepfake-\u00d7\u00a7\u00d7\u0095\u00d7\u00a8\u00d7-\u00d7\u0099\u00d7a-5.mp4?_=5\" \/><a href=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/Copy-of-deepfake-\u00d7\u00a7\u00d7\u0095\u00d7\u00a8\u00d7-\u00d7\u0099\u00d7a-5.mp4\">https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/Copy-of-deepfake-\u00d7\u00a7\u00d7\u0095\u00d7\u00a8\u00d7-\u00d7\u0099\u00d7a-5.mp4<\/a><\/video><\/div>\n<h3><b>Stay authentic<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t lose your DNA to the overflow of technological opportunities. In a world of blurred lines and mixed realities, there\u2019s one thing that never changes &#8211; the desire for authenticity. Stay true to your values and core principles, those should never be faked.\u00a0<\/span><\/p>\n<h3><b>Get on board<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The world is changing. The future is going to look and feel different. Like the internet revolution, so will AI affect and change how we communicate and work, and even introduce new jobs and innovations across every aspect of our lives, so embrace the change.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29421 size-large\" src=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/10-1024x819.jpg\" alt=\"\" width=\"1024\" height=\"819\" srcset=\"https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/10-1024x819.jpg 1024w, https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/10-300x240.jpg 300w, https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/10-1536x1229.jpg 1536w, https:\/\/www.kornit.com\/magazine\/wp-content\/uploads\/2023\/11\/10.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s one question that is going to be asked more and more frequently &#8211; is it real or is it fake? While the lines are getting blurry by the minute, the need for truth, authenticity, and real emotions grows stronger. On the other side, the so-called \u201cfake\u201d &#8211; the metaverse, virtual worlds, and AI tools [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":29383,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[261],"tags":[79,196,265],"class_list":["post-29379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-industry-thought-leadership-and-articles-kornit-magazine","tag-fashion","tag-technology","tag-trends"],"acf":[],"modified_by":"Angora Media","_links":{"self":[{"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/posts\/29379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/comments?post=29379"}],"version-history":[{"count":51,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/posts\/29379\/revisions"}],"predecessor-version":[{"id":29453,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/posts\/29379\/revisions\/29453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/media\/29383"}],"wp:attachment":[{"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/media?parent=29379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/categories?post=29379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kornit.com\/magazine\/wp-json\/wp\/v2\/tags?post=29379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}