{"id":29517,"date":"2023-12-24T11:07:10","date_gmt":"2023-12-24T11:07:10","guid":{"rendered":"https:\/\/www.kornit.com\/magazine\/?p=29517"},"modified":"2025-04-29T13:00:43","modified_gmt":"2025-04-29T13:00:43","slug":"slope-style-getting-apres-ski-fashion-right","status":"publish","type":"post","link":"https:\/\/www.kornit.com\/magazine\/slope-style-getting-apres-ski-fashion-right\/","title":{"rendered":"Slope Style: Getting Apr\u00e8s-Ski Fashion Right"},"content":{"rendered":"

Winter is here, in case you\u2019ve missed it, and it\u2019s the perfect time to take a closer look at some of the season\u2019s most fascinating trends. Apr\u00e8s-ski, French for “after ski,” refers to the social activities following a day on the<\/span> slopes. The <\/span>400 million people visiting ski resorts every year<\/span> participate in a wide range of activities other than skiing. These include relaxing after a tedious day of sports, fine dining, partying, and much more. As a result, Apr\u00e8s-ski fashion became an essential factor in the winter fashion market.<\/span><\/p>\n

If you\u2019ve never addressed this segment, it\u2019s not too late. Thanks to on-demand, speedy manufacturing, businesses in the textile industry are able to adopt and adapt quickly, making this intro to apr\u00e8s-ski fashion not just inspiring but also practical. Here\u2019s a little bit on the essence of this style, its significance in the textile industry, and the actionable insights businesses should focus on to ride the wave of this lucrative trend.<\/span><\/p>\n

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Courtesy of Net-a-Porter<\/p><\/div>\n

What is Apr\u00e8s-Ski?<\/b><\/h4>\n

Apr\u00e8s-ski, a concept that originated from the French Alps during the 1950s skiing boom, celebrates the mountain lifestyle after a day on the slopes. It can be relaxing, high-energy, and everything in between. Picture yourself enjoying champagne on a terrace with panoramic snow views, unwinding by a firepit with a craft beer, or enjoying a hot toddy and fondue near the fireplace.\u00a0<\/span><\/p>\n

Some iconic looks include <\/span>Princess Diana’s skiwear<\/span><\/a>, Mariah Carey\u2019s apr\u00e8s-ski fashion, which earned her the title<\/span> “Queen of Aspen style” from Vogue<\/span><\/a>, and <\/span>Tracee Ellis Ross having a little runway moment in the snow<\/span><\/a> and reminding us that you don’t need any sun to have all the fun.\u00a0<\/span><\/p>\n

What would you wear to each of these options? Apr\u00e8s-ski fashion is a blend of comfort, functionality, and style. It\u2019s the comfy outfit you\u2019re left with after removing your ski gear, balancing the need for warmth and rest with the current fashion trends.<\/span><\/p>\n

Apr\u00e8s-ski wear includes chic sweaters, fluffy hats, printed jackets, thermal leggings, and more. These items combine practicality with a touch of luxury, a perfect fit for your winter getaway.<\/span><\/p>\n

The apr\u00e8s-ski style is not only for avid skiers and snowboarders. It\u2019s relevant for anyone drawn to mountain life’s sporty, luxurious vibe. It\u2019s a form of fashion escapism that connects you to the dreamy world of elegant ski lodges, regardless of whether you’ve actually hit the slopes.\u00a0<\/span><\/p>\n

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Courtesy of Perfect Moment<\/p><\/div>\n

Why Apr\u00e8s-Ski Fashion Matters to the Textile Industry<\/b><\/h4>\n

For businesses in the textile industry, tapping into apr\u00e8s-ski fashion is not just a trend but a strategic move. Here\u2019s why:<\/span><\/p>\n