MICRO RUN, the evolution of digital textile printing
The fashion life cycle: From short to shorter
The fashion industry works at a furious pace. Trends and styles shift and evolve, and production capabilities must follow suit. From a single seasonal collection, designers now produce inter-seasonal items, while e-commerce and a desire for individuality drive the demand for one-of-a kind garments. Many fashion forward items are now one-offs, requiring a shorter but still profitable printing cycle.
No matter how you turn this, the consumers have spoken their minds. Personalized fashion is here to stay and by so redefine industrials short runs.
The industry demands printing in ever-smaller quantities.
Production technology must answer that need.