The Age of Rage: Eco-Vandalism in fashion and lifestyle

The Visionary
June 27, 2023

A new generation is increasingly unhappy about social, political, economic, and ecological issues - by The Visionary

The world is burning. Global protests, political instability, the rising cost of living, the aftermath of the Covid pandemic, and the climate crisis are only some of the issues we are all facing in 2023. Feelings of uncertainty and rage are moving from social media into the real world, as people are taking to the streets demanding their voices to be heard. One of the most interesting movements currently dominating the conversation is Eco-Vandalism.

1. Lead image: UNDERCOVER x Leviʼs®️ Fall 2022 Collection 2. Protesting around the world against the climate crisis

Eco-Vandalists protesting in museums around the world against the climate crisis (Aston Martin showroom, The National Gallery, Uffizi Gallery, Tate Museum)

What is Eco-Vandalism?

Eco-Vandalism refers to the extreme actions taken by climate activists, usually Gen Zers, using provocations to send a clear message to politicians and people in power. Eco-Vandalists have been targeting museums to harm priceless works of art, like the Mona Lisa and Van Gogh’s Sunflowers, in protest against global warming and the climate crisis. So far, these controversial acts have been receiving extensive media coverage, becoming a hot topic on social media.

Why now?

It’s no surprise these young activists, who are feeling hopeless about the future of our planet, choose to fight against it within the bounds of the radical presentation culture we live in, focusing on the visual impact of the movement – using bold colors such as orange, red and yellow, splashes of color and graffiti, low-tech aesthetic, handwritten messages, and a ton of spunk.

Eco-Vandalism extends into various cultural scenes

In fashion

Leading designers and brands are encouraged to take a stand on environmental issues, developing new technologies for textiles and production, using deadstock fabrics to create new collections, upcycling old garments, and raising awareness through campaigns. “The Age of Rage” is challenging the industry, forcing brands to think outside the box.

Images left to right: 1. via @tomikono_wig, Wig @tomikono_wig for @miista
Photography @sayaka_maruyama_, 2. infringemagazine via @tomikono_wig, 3. body art created by @195cc, 4. Volcanic AI activity Lana Lava – Created by @helenbreznik, 5. photography. @raffomarone fashion @vittoriarossiprovesi, model. @julie_hoekstra, hair. @andrealemme_hair, make up. @fravinciguerra, 6. @thevanillaissue


Instagram’s 2023 trend report states that more than half of Gen Z plans to  DIY their clothes next year, citing sustainability as a key issue for the generation,  which could lead to an influx of individualism.

Photographer: Willy Vanderperre

In design

Interior and graphic designers are using low-tech aesthetics, splashes of color, graffiti, and airbrush techniques to make a statement. With clashing colors and conflicting materials, they bring rage, protest, and intent into everyday products, elevating the ordinary into a statement piece.

Images left to right: 1. Phidiaz, 2. Lana Sham 3. @muddycap

In alternative culture 

Rave parties and underground events are gaining popularity as counteracts to a lifestyle of wealth and hedonism, with elements of body paint, punk hairstyle, and nudity.


Images via @bel____lens

In these volatile times, it’s no wonder cultural trends are leaning toward the extreme. Despite its controversiality, Eco-Vandalism is about substance, not looks. It’s a cry for attention to the most important things – our world, our future. And that’s how the most interesting trends come to life.

Noah upcycling project by Swag Hommes