Transforming Manufacturing for the Modern Retail Market
With Kornit’s Apollo system at the core of its operations, Basic Thinking has embraced a digital-first approach that delivers the speed, flexibility, and scalability required by today’s fast-moving apparel industry.
Transitioning to Digital-First Production
By shifting the majority of its manufacturing from screen printing to digital production, Basic Thinking has modernized its operations and positioned itself at the forefront of agile apparel manufacturing.
Industrial-Scale Automation
Operating two Kornit Apollo systems, Basic Thinking produces thousands of garments per day through a fully automated workflow that streamlines loading, printing, curing, and unloading while reducing manual intervention.
Greater Agility for Modern Retail
The digital workflow enables instant design changes, rapid replenishment, and efficient production of short-, mid-, and large-run orders—without the setup limitations associated with traditional printing methods.
Faster Response, Lower Inventory Risk
Producing closer to demand allows Basic Thinking to shorten lead times, reduce inventory exposure, and help retailers respond quickly to changing market trends while maintaining consistent, high-quality output.
Building the Future of Retail Manufacturing
For Basic Thinking, digital production has evolved from a complementary capability into the foundation of its business. Together with Kornit Digital, the company continues to expand its automated manufacturing platform, empowering retail brands with faster speed-to-market, greater production flexibility, and a more responsive supply chain. As consumer demand becomes increasingly dynamic, Basic Thinking is leading the transition toward a smarter, digital-first future for apparel manufacturing.
