In April 2025, President Donald Trump announced a sweeping set of tariffs under the banner of “reciprocal trade reform,” imposing a baseline 10% tariff on most imports along with even higher rates for specific countries.
Notably, Israeli exports to the U.S. now face a 17% tariff, a move that surprised Israeli officials who had just eliminated tariffs on U.S. goods in a bid to strengthen bilateral trade ties.
For the digital printing industry, which relies heavily on global supply chains and imported components, these tariffs introduce significant uncertainty. Manufacturers, suppliers, and service providers are grappling with potential cost increases. This is especially true for businesses in digital textile production, where supply chains span Asia, Europe, and North America, and tariff exposure is widespread.
The new tariff regime introduces a 10% baseline tariff (for all countries except China, which faces a much higher base tariff) on most imports, with higher rates for countries with significant trade surpluses with the U.S.
Israel, despite its longstanding free trade agreement with the U.S., was hit with a 17% tariff on all exports.
Other notable tariff increases include a 34% tariff on Chinese imports and a 20% tariff on goods from the European Union. These tariffs affect a wide range of products, including those critical to the digital printing industry, such as printers, ink, toner, and electronic components.
Historically, tariffs have been used as a tool to protect domestic industries, but they often lead to increased costs for businesses and consumers. The current tariffs are expected to have similar effects, particularly in industries reliant on global supply chains.
The latest U.S. tariffs have sent shockwaves through Asia-Pacific (APAC) material suppliers, key players in digital printing supply chains. China, facing a 145% tariff, saw its cotton futures drop by 5.25% within a week, while polyester staple fiber (PSF) prices plunged by 6–7%, reflecting oversupply and collapsing U.S. demand. Pakistan’s polyester yarn prices fell by 2.47% the day after the tariff announcement, with forecasts of an additional 3–6% decline due to an influx of discounted Chinese goods.
India, meanwhile, stands to gain from trade diversion: its reciprocal tariff is 26%, lower than Vietnam’s 46% and Bangladesh’s 37%, potentially positioning Indian exporters to absorb displaced U.S. orders by late 2025.
For U.S.-based digital print providers reliant on APAC-sourced fibers, textiles, and coatings, these shifts suggest increased volatility. Costs for certain materials may rise in the short term (depending on the supplier country), Meanwhile extended lead times are expected as regional suppliers recalibrate trade routes and production priorities. Firms should consider diversifying suppliers or locking in long-term contracts to mitigate disruptions.
*data in this section is provided by Fiber2Fashion
The digital printing industry is highly dependent on international supply chains for components and raw materials. The new tariffs are disrupting these supply chains dramatically. As a result, companies are expecting increased costs and delays.
For instance, many printing components, such as toner and ink cartridges, are manufactured in China. The 145% tariff on Chinese imports is significantly increasing costs for these essential items. Similarly, the 17% tariff on Israeli goods affects specialized printing equipment and technologies.
Smaller print service providers, which often operate on thin margins, are particularly vulnerable to these cost increases. They may face difficult decisions about whether to absorb the additional costs or pass them on to customers.
Industry groups like PRINTING United Alliance are voicing concerns about the long-term competitiveness of the U.S. printing industry under the new tariff regime . They are advocating for exemptions and policy adjustments to mitigate the negative impacts.
While the tariffs pose challenges, they may also accelerate existing trends within the digital printing industry.
Investment in Domestic Production: To mitigate the impact of tariffs, companies may increase investment in domestic manufacturing facilities. This shift could reduce reliance on imported components and strengthen local supply chains.
On-Demand Printing Solutions: The increased costs and supply chain uncertainties may contribute to the rising popularity of print on demand solutions, thanks to their greater flexibility and efficiency. These solutions can help companies respond more quickly to market changes and reduce inventory costs.
Shorter Supply Chains and Sustainability: Companies may also seek to shorten their supply chains by sourcing materials and components closer to home. This approach not only reduces exposure to tariffs but also aligns with growing consumer demand for sustainable, locally produced products.
These shifts align with broader industry trends toward digital transformation and sustainability. Companies that adapt to these changes may find new opportunities for growth. However, many industry players expect to see a few “downs” before things start to pick up.
Thanks to the forced changes (the 90-day delay is not giving industry players some time to breathe), the trade landscape remains fluid. This keeps companies in the digital printing industry on their toes. Staying informed about ongoing developments may be key to taking the right steps quickly..
Diplomatic efforts are underway to address the new tariffs. For example, Israeli Prime Minister Benjamin Netanyahu has pledged to eliminate Israel’s trade deficit with the U.S. and reduce trade barriers in hopes of averting the 17% tariffs. However, President Trump has not committed to easing the tariffs, citing the need for fair trade.
The tariffs are set to take effect in phases, and their full impact may unfold over time. Companies should monitor implementation timelines and adjust their strategies accordingly.
Other players in the printing industry may respond to the tariffs by adjusting their pricing, sourcing, and investment strategies. Staying attuned to these changes can help companies remain competitive.
Print service providers may be reeling from the impact, but many of them can remain afloat and come out even stronger. Some of the things to do during the 90-day break are:
Kornit’s digital printing and fulfillment solutions can help your business adapt to the new trade environment with flexible, on-demand production capabilities. Contact us to learn more about our innovative technologies and find out how we can support your growth in these challenging times.