Kornit’s Digital Printing Glossary
Fast Fashion Definition
Fast Fashion Definition
Fast fashion is a business model that focuses on producing high volumes of low-cost clothing at rapid speeds. Brands that use this model try to replicate current fashion trends and deliver them to stores within weeks. This often encourages frequent purchases and shorter garment lifespans.
The fast fashion cycle includes:
- Rapid design turnover that usually copies high-fashion runway looks.
- Cheap materials and labor that reduce production costs.
- Limited inventory that prompts quick consumer decisions and frequent store visits.
While profitable, fast fashion has been widely criticized for its environmental impact. It often involves excessive water usage, textile waste, and carbon emissions. It also raises ethical concerns around labor conditions in outsourced factories.
As sustainability becomes a priority for both consumers and regulators, the industry is shifting toward slower, more responsible production methods. These include direct-to-garment printing technologies like those offered by Kornit Digital.
Learn more about sustainable textile printing options for your business with Kornit.