Kornit’s Digital Printing Glossary
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Mass Customization Definition
Mass Customization Definition
Mass customization is defined as the production of personalized or customized goods or services to meet customers’ diverse and frequent needs at close to mass production prices.
Mass customization combines the personalization and flexibility of custom-made products with the high production and sales levels of mass production.
During the past decade, the global textile and apparel industries have been trying to adjust to a rapidly changing business environment. Fashion cycles are becoming shorter and unexpected along with just-in-time manufacturing and the move from physical to online purchasing. These changes are the driving forces that fuel the growth in digital textile production.
The shift from mass production to more customized, colorways and complex print designs is driven by consumer needs for creativity and customization.
Learn more about Kornit’s mass customization DTG printing solutions, and discover unparalleled printing quality, speed and performance.
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